READY TO LIVE ON PURPOSE?
There comes a moment when we’re ready to step into our true calling. Sometimes, it follows a season of burnout; other times, it’s the quiet stirrings of holy unrest. Either way, it’s a deep, internal wrestle—a yearning for something more. It’s the realisation that the life we’re living no longer feels as meaningful as it once did—or as it could.
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While there’s no shortage of books, podcasts, and talks on living with purpose, many fall short of guiding us to clearly define our unique God-given purpose and create a plan to live it out. After years of searching, refining, and guiding others, I created the On Purpose Coaching Programme to fill that gap.
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On Purpose is designed for entrepreneurs, philanthropists, and leaders who want to clarify their redemptive purpose and develop a plan to move forward with joy and momentum—so they can become a force for good in the world.
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When we ask God how He created us to love and serve others, He always answers. The challenge is knowing which questions to ask and how to listen for His response in a way that leads to clear, actionable steps. By combining prayerful reflection, creativity, and coaching, we’ll uncover your unique purpose—and together, we’ll craft a plan that is as dynamic and purposeful as you are.
HOW I CAN HELP:
01.
Entrepreneurs
Bringing a vision to life—one that creates meaningful impact—can be challenging, especially when it comes to clearly articulating its value and determining the right steps forward.
I can help you clarify the problem you're solving, define the perspective you bring to it, and articulate the impact your solution will have. Together, we’ll create a clarified purpose statement and an activation plan that includes clear steps and ways to measure the purposeful impact you're creating. This will give you the momentum you need to bring your vision to life with meaningful, lasting impact.
02.
Philanthropists
With so many needs in the world, giving can easily feel directionless and overwhelming. Without a clear sense of purpose, it can become a cycle of giving without meaning—leading to frustration, doubt, and the feeling that your efforts aren't creating the impact you desire.​
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I can help you gain clarity on the causes and outcomes that resonate most deeply with your heart, bringing both joy and purpose to your giving. Together, we’ll define your unique role as a giver and create a plan to activate your most impactful giving yet—helping you channel your resources in the most purposeful way possible.
03.
Leaders
Maybe there’s a growing sense that work could be more meaningful—that God has designed and called you to something greater, but the path forward isn’t fully clear. Or perhaps it’s time to move beyond burnout and step into a role where every gift, skill, and passion is activated for a deeper purpose, creating real impact as a force for good.
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I can help you clarify your God-given purpose and the arena in which you’d most like to live it out. Together, we’ll develop a plan to help you gain the momentum needed to step confidently into your next purposeful leadership adventure.
Whether you’re building an entrepreneurial venture, giving generously, or leading with impact, the On Purpose Coaching Programme will help you move forward with joy, clarity, and momentum. Together, we’ll uncover your unique purpose and create a dynamic, actionable plan to live it out and become the force for good you were always meant to be.
'Ashley was instrumental in helping us to think through our proposition before we launched our social enterprise. She was a key person who helped develop the meaning and structure of 'social impact' from our work together, which then became a significant piece of intellectual property for e.g.culture. Ashley is a dedicated, astute and highly capable person who has the experience and skills to help organisations develop and refine their strategy and tactical plans. Her experience in the not-for-profit sector is particularly valuable to those who seek to perform at their best. I would recommend her highly.'
PHILIP LOUIS
Ashley is a visionary who has the rare quality of also being able to get things done and done to perfection. She pioneered a number of innovations, but did so through listening, genuine collaboration and a knack for good timing. She is one of the most savvy charity CEOs I've had the pleasure to work with.
RACHEL COLLINSON
Let me be
your guide
I know what it's like to have a keep-you-up-all-night, constantly-day-dreaming, desire to do good work that delivers value and also feels fulfilling in the process. I know what it is like to be so overwhelmed trying to know what to do next that I just stayed stuck. The longer I remained frozen, the more I started to doubt myself and wonder if I had what it takes.
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Then I developed plans that got me moving, delivered value to others, and were fun to execute. I realised these plans worked for others, like you, too.
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After twenty years’ experience in the business, philanthropic, and charity sectors across four continents, I've helped over a dozen entrepreneurs and leaders launch and scale and produced content in over 70 countries and more than 40 languages. In addition to my business experience, I was the Executive Director of a philanthropic foundation and charity incubator, Founder of a charity, and the Operations and Product Director of a global charity. My master’s level studies include: the University of Cambridge (Business and Social Justice), Indiana State University (Human Resource Development), and Dallas Theological Seminary (Leadership Development).
My purpose is to activate entrepreneurs, philanthropists, and leaders to embrace their God-given redemptive purpose with clarity and momentum, empowering them to become the force for good they were created to be.
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Imagine if everyone was clear on their God-given purpose and activated to live it out. Imagine if we all lived On Purpose Together and focused on solving the world's greatest challenges.
